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EXHIBITING JEWELRY

July 25th, 2010 · No Comments · General News

pExhibitions are a good way to get your work seen by customers, galleries and the general public. The type of exhibition will depend on your work, but also on what opportunities come your way; one exhibition can lead to another. It is important to be well organized when exhibiting to make the most of the experience.Craft fairs, trade shows ,nbsp; br /a href=http://www.belgium-jewelry.com target=_blankjewelry /afairs and open studio events provide you with the opportunity to sell directly to the public, and the price of the work should be marked up to a retail level mdash; if you have similar work in galleries they will not want you to under-cut their prices. These shows can be hard work as you will need to be available to talk about and sell your work to potential customers. Gallery managers go to these events to look for new work, so it is important to make a good impres-sion with everybody you talk to.br /Galleries often have Virtual galleries on their websites, and there are galleries and shops that exist only on the web. It is also possible to set up your own website with a shop, but unless well advertised, you will be unlikely to receive the same amount of virtual passing trade as an established retailer. With the internet sales, there will always be the problem of distance mdash; customers cannot try on the br /jewelry pieces, and this will affect the number of impulse buys, so always give as much information as possible about a piece./p
pExhibition venuesbr /The type of venue will determine your experience of the exhibition. Gallery shows are likely to be curated and set up by the gallery stafif, who will have experience of putting together exhibitions. Trade fairs will provide a stand that may include a table or a lockable cabinet, as well as lighting. For open studios or venues that you have hired, it is likely that you will need to make most of the arrangements yourself.br /Venues provided by trade shows and larger exhibitions are likely to promote the show them-selves, and will provide you with flyers and private view invitations and make sure the event is well advertised in the press; the cost of this will be covered by your booking fee. Smaller venues will not provide this service, so you will need to make your own arrangements – some a href=http://www.belgium-jewelry.com target=_blankjewellers/a prefer to hire a PR company to do this for them.br /The competition for trade shows and fairs can be fierce as there will be a limited number of places, so ensure that you make a good first impression with your application by sending good quality images.br /Displaying jewelrybr /The display of your jewelry needs to be eye-catching so that it draws the viewer in for a closer look. There are no definitive guidelines, as each venue and type of jewelry will influence how the work is displayed.br /The main criteria is that you have enough a href=http://www.belgium-jewelry.com target=_blankjewelry/a to display, and a balance of pieces. For selling shows, it is customary to display a few larger, striking pieces alongside many smaller, more sellable items such as rings and earrings./p

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